Digital Light Sculpture
A data-driven light sculpture and digital display mark the entry to Wells Fargo’s brand new branch at 3rd and 58th, in midtown Manhattan. Driven by data and coordinated with the midtown branch’s existing array of screens, the content we created for this light sculpture transforms the space in sync with the in-branch advertising. During holidays and events, the sculpture modulates the interior lighting to bring greater focus to the dynamic light display show.
Site before construction