We elevated the customer experience for Premier Electronics’ new flagship store to showcase their electronic products. Rather than simple displays, we created experiences to test the products – a new model for mid-market retailers in Panama City, Panama. Innovations included a “cold room” made frigid by numerous air conditioners, a “family room” equipped with an array televisions and comfortable lounge seating, a “beauty bar” with a full array of tools, and a “test kitchen” for live cooking demonstrations.