This out-of-home marketing campaign created for Wells Fargo’s sponsorship of LA Live, connects deeply to the entertainment-focused nature of the complex. The campaign highlighted Wells Fargo’s core competencies in a way which was tongue-in-cheek and appropriate for a sports venue. From tip-to-tail, we managed the entirety of this holistic advertising campaign from localized research and initial concepts, to hiring talent and production teams, down to final editing and post-production.
Making of LA Live
Digital Display Map