From a striking video spectacular towering over Broadway to bold, interior wayfinding, we designed the branding for Capital One’s Union Square flagship café/bank inside and out. In close collaboration with Capital One’s design team, we enlivened the two-story space with unique touches – interior marketing fixtures, ATM surrounds, and exterior signage – that captures attention and truly anchors the bank and café as a visual landmark on one of Manhattan’s busiest crossroads. These elements were developed for scalability and used for their branch transformation program.